Why Build a Platform

Inception and Challenges

As a firearms dealer I was frustrated with the lack of options for online sales. When I got started I couldnt find anyone who allowed firearm sales, credit card processing, or even email marketing. I have been through the ups and downs of the industry, I've made every mistake possible. Some of those mistakes lasted for years because I didnt know where else I could go for something better. Do you guys have any idea how frustrating it is to KNOW for a fact that the systems you have in place are costing you millions in sales and you cant do anything about it? I do, and I dont want anyone else to have to go through that.

Software is very hard to make and maintain. Having specialized software for a niche industry is even harder. I built this system because the writing was on the wall. Every few months I was dealing with cancellations in my sales system because I manufactured and sold firearms. Eventually all of my systems would be cancelled because our entire industry is being demonized and cancelled. I was tired of it. I was tired of having to change my business model to fit the whims of a tech industry that hated me.

The only answer I could come up with was to build the entire system from scratch and maintain it using my own staff and resources. Eventually you just have enough and you have to do something about it. This system is my answer to them, and I dont care how they feel about it. I am not going to let them dictate my business model anymore.